Atlanta SEO - Search Engine Optimization

Why is Atlanta Search Engine Optimization Crucial to Your Business?

• It's scalable, cost effective, and delivers measurable results.
• Almost every internet user enlists the help of one of the major search engines (Google, Yahoo, Bing) every time they access the web.
• There are billions searches performed every month, and any one of them could result in a prospective customer for your business.
• Less than 10% of searchers venture past the first page of organic search results, which means that every day you are not on page 1 there is a huge lost opportunity cost.
• As your keywords approach the 1st position within the organic search results of a search engine, your traffic will exponentially increase.

Atlanta SEO (Search Engine Optimization) is the practice of optimizing a website to improve organic or “natural” keyword rankings within a search engine (Google, Yahoo, Bing). While there are many forms of online marketing, very few (if any) will provide a business with a higher ROI and more targeted traffic to their website.

Over the past few years, the effectiveness of traditional marketing tactics such as radio, TV, & print advertising has steadily declined as consumers have transitioned to the world of information powered by search engines. An Atlanta SEO Company such as Atomic Design takes a “laser beam” approach to targeting consumers who are specifically searching for a business’ product or service, rather than the traditional “shotgun” approach that encompasses traditional advertising. This SEO “laser beam” will not only increase traffic to your site, but it will increase the QUALITY of traffic to your site which will in turn do wonders for a company’s conversion rates and/or revenue.

Atlanta SEO is an Ever-Changing Industry

SEO in Atlanta is not a "set it and forget it" kind of thing. There isn't a set of rules that will guarantee good results every time (in fact be weary of those who “guarantee” any results), but there are tried and true practices that Atomic Design has successfully implemented for hundreds of clients since opening for business in 1996.

Atlanta Search Engine Optimization Process

Atomic Design’s SEO specialists work closely with Atlanta businesses to develop a custom SEO strategy that falls in line with preexisting marketing goals and strategies, as well as create new avenues to market a business. We will carefully construct a custom SEO plan that takes the following into consideration:

• Who is your target audience
• What keywords are most important to the success of your business
• Where is your geographic target located
• Why are you exploring Search Engine Optimization as a marketing strategy
• When are the critical “busy” seasons for your business

Below are the SEO components that we include in our process that are essential to making your website successful.

Initial Website Analysis

Atomic Design will evaluate your website for search engine friendly design and usability. Many websites use technology that hinders crawling by search engine spiders, which will negatively impact keyword rankings. Using frames, Flash, JavaScript and dynamic web page technology can make it difficult, if not impossible, for many sites to rank well. We realize that human beings are the ultimate end users of your site, which is why our SEO recommendations always take into account how a user will interact as well.

Keyword Research

The first step in optimizing any website is to understand how your audience may be searching for you. Using a variety of techniques and tools, we research, analyze and determine the most relevant and targeted keywords and phrases for your business or organization.

On-Page Optimization

Web page copy, URL’s and metadata are some of the most important factors that search engines use to determine rankings. We optimize title tags, H1-H6 tags, URL’s, meta descriptions and alt image tags so that they fall in line with the keywords that you want to target on a particular page. In addition, our experienced team will edit your existing copy or suggest new copy that will focus your web pages for these targeted keywords.

Link Building Strategies

Search engines rely heavily on relevant, and quality external links pointing to your site. The more authoritative and relevant the site linking to you is, the more weight that link is given in the search engines eyes. Link building is not just a numbers game, and deceptive link practices utilized by some companies such as link farms, paid links, or irrelevant links will most likely hurt your rankings more than help them.

Ongoing Monthly SEO Reporting

We provide monthly keyword ranking reports, traffic analysis, and ongoing SEO maintenance for your campaign. Before any campaign begins, we take a snapshot of your current keyword rankings and traffic volumes so that we can accurately benchmark and show improvements over time. We can also do a competitive analysis for you and track your progress against your top competitors so that you can see how your site is performing in the industry.

Interested in our Atlanta SEO services? Contact us today for your Atlanta Search Engine Optimization quote.

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