Sensational In Survival is a Rochester-based non-profit organization committed to improving the lives of those afflicted by breast cancer. They provide financial assistance, essential services and quality of life enhancements to patients during their time of need. In only its second year, SIS continues to seek new ways to reach out to potential service providers who are willing to volunteer time and services.
Sensational In Survival asked Atomic Design to develop a new brand identity. Their logo had been drawn by the founder of the organization and was an important element to keep when planning the new brand identity. SIS also wanted to improve the appearance of their website and needed new collateral materials designed for the events they would be attending.
Atomic Design modified the existing graphical element and incorporated with the SIS initials to create a unique brand mark. This logo was applied to a wide range of collateral materials including business cards, flyers, posters, banners and the new Sensational In Survival website.
Sensational In Survival has dramatically increased their visibility with appearances on television and radio. Having a clearly defined image and well-stated goals has helped them to find more opportunities where they can air their message.
