SAVORY BLENDS
Savory Blends is a healthy beverage vendor operating on the campus of the Rochester Institute of Technology. The operation was purchased from a previous owner and then renamed Savory Blends.
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CHALLENGE
As the only student-owned business on the RIT campus, Savory Foods felt the need for a well-defined image. Savory approached Atomic Design for a logo and complete corporate identity package including a menu for the business.
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SOLUTION
Atomic Design provided Savory Foods with a logo which visually illustrated the freshness of Savory' s product line. The crisp design was carried over to the new menu and corporate identity package.
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RESULT
Savory Foods combined a fresh looking logo and menu with good management practices and quickly drew a crowd. Within a few months, Savory' s average daily sales were greater than the former owner's best day of business in previous years.